
The internet is flooding with all kinds of different websites. It can be difficult to get noticed— after all, there could be thousands of similar sites to yours. But don’t worry! There are ways to ensure yours will stand out and get the attention you want. See below for tips to ensure your success!

## Why Should Your Website Stand Out?

It is important to create a website that stands out from the rest. This will help you to promote your business and reach more customers. But how do you make your website unique and different from all the others?

Creating a standout website can involve many different things:

- Using colors that match the message 
- Creating an engaging and attractive design 
- Using graphics and illustrations that are appealing and informative
- Including information about yourself, your business, services, products, or anything else you want people to know

## Tip 1: Create your Website’s Own Unique Identity

In this first tip, we will explore one way to create a website that is unique and stands out from the crowd. Creating a **distinctive identity** is one of the most important steps for any company because it helps establish **credibility** with potential customers.

You want to make sure that when your website is competing in the digital space, it’s not just seen as another site that "happens to exist." You want it to **be recognized for its originality, creativity, and uniqueness.** So how do you do this? The answer is simple: by establishing your own unique identity.

Think of your product, service, or whatever else it is that you’re trying to promote. **What makes it special? How is it helping your customers solve their problems? How is it changing their everyday life?**

Once you have all the answers, it will be easier to create your unique identity and build it around those values. Cherish what makes you different, and your audience will recognize you from thousand other brands.

## Tip 2: Add Bright and Vivid Colors to Boost User Engagement & Arousal Level 

The right **color combination** can change a mood, provide a sense of calm, or increase arousal.
Different colors have different effects on people. For example, blue is an excellent color for creativity while green is good for relaxation.

Bright colors have been shown to stimulate higher brain activity and can help people feel more creative.

You need to think about what kind of **reaction** you want to get from your customer and match your colors accordingly. This small change can make a big difference!

### Tip 3: Create Emotion with Intriguing Imagery on your website

Imagery is one of the most important tools in web design. It can be used to create a certain mood, convey an emotion or describe an object more effectively. Images are also better at grabbing someone's attention instead of using text alone.

It is important to create a website with the right imagery to **intrigue and interest your visitors**. The images should **tell a story** or show the **personality** of the website. Images can do wonders for your website and, most importantly, makes it more memorable with their captivating nature.

There are many times when we visit a site and we remember what we saw rather than what we read. That’s because, with all the information out there, people often have too much to consume, so they only remember the more interesting bits from websites they have been on. Use it to your advantage!


Make Your Site Stand Out With Those 3 Tips!


Blog post covers are the first thing a visitor sees before deciding to read your content. A good blog post cover will intrigue the visitor and compel them to click on it.

You might think that designing a blog post cover or header is just about picking the right font or image. But there's more to it than that. We have prepared five tips for creating great blog post covers.

## Why are blog post covers important?

The blog post cover is the first thing that the reader will see. It should be attractive and intriguing enough to make them want to click on it and read on.

The cover provides a preview of what the blog is about and what the reader can expect from it. If it doesn’t intrigue them, they won’t read any further.

The cover also sets the tone for the blog post and will define how readers perceive your content up front - whether they think your content is serious or light-hearted, for example. A good blog post cover should be clear, concise, and show exactly what you are talking about in your content.


![example blog post cover](/blog/perfect-blog-post-cover.png)

## What makes a great blog post cover?

A blog post cover is the first impression of your blog and should reflect the content and style of its content. A good blog post banner reflects your personality, taste, and branding and should draw people's attention by being catchy, colorful, and attractive.

The most important aspect in designing a blog post cover is to be consistent with the tone that the blog is trying to portray. Make sure that the headline title works well with the pictures, colors, background, and most importantly, with your blog post content. 

Imagine seeing a nice blog post cover with rose-colored palette, delicate heading and title, and then reading the blog post about metal music or a fantasy book. That wouldn't work!

## Tips & Tools for creating great blog covers

Below are some tips for creating nice-looking blog post covers. Check how you can improve the click rate and performance of your blog with well-fitted covers.

![online blog cover editor](/landing/template-editor.png)


### 1. Strong and compelling title or headline

A strong headline will catch the reader's attention and make them want to read more of your content. Since the title or headline is what gets people to click on your content, it is essential that you make it strong and compelling. **It should reflect what your blog post is about and entice people to click on it.**

The rules for how to create a compelling title are quite easy:

- Make it relevant and appropriate for your target audience
- Put in some **keywords** that relate to the blog post topic
- Put in numbers (ex: "5 ways...")
- Try using some words like “best”, “simple”, “ultimate”, etc.
- Make it **readable** and visible at first sight

![blog post cover](/blog/post-cover-deepl.png)


### 2. Colors and background

The cover of your blog post is the first thing people see. That's why it's crucial to choose the right colors and background for your blog post cover so that it stands out when they scan through their social media feed. The background also has a big impact on the mood of the viewer.

One of the most popular ways to create a contrasting, yet still harmonious, **color palette for your blog post** is with complementary colors. This means that you are choosing colors that are opposite to each other on the color wheel. To make it easier, there are many **color mixing tools** online which will help you choose your perfect palette for your blog post by using different methods and approaches

Here are a few helpful tools you can use to create a visually appealing cover:
- **Color** mixers online: You can use a color mixer tool online free to generate new color combinations for your blog post covers (for example, [Coolors.co](https://coolors.co) or [Color Hunt](https://colorhunt.co)).
- **Backgrounds**: Use a background generator app to find high-quality backgrounds for your images that will make them pop. For **image background**, search for perfect pictures on [Unsplash](http://unsplash.com). Also, remember that sometimes simpler is better, so try using a plain background or **simple geometric shapes**. Tools we can recommend are [Trianglify.io](https://trianglify.io) or [Haikei](https://app.haikei.app).

![blog post cover image](/blog/post-cover-blue.png)

### 3. Font and typology

Choosing the right font for your blog post cover is an essential step in capturing your audience's attention. You can use a variety of fonts to convey different messages, but try to select one that matches the theme of your page. Here are some popular fonts for blog post covers:

- Roboto
- Merriweather
- Bebas
- Raleway
- Futura
- Lobster

![blog post cover font examples](/blog/blog-post-template-font-examples.png)


Most importantly, make sure that **font style matches the content** of your post. For example, if you want it to look more modern, go with a sans-serif font. If you prefer a more traditional style, go with serif fonts.

When you're choosing fonts for your images, make sure that they are **legible and that they support the tone of the content inside the post**.

### 4. Photos and Images

Sometimes, a picture is worth a thousand words. They can help you easily describe the main topics of your blog post, set a reader in the right mood, or catch the attention to open and read the content.

Photos or illustrations can help break up text, and make your blog posts more visually appealing. The Unsplash library has high-quality images that you can use for cover background or elements matching your blog post content.

**Try mixing different elements of blog post covers, like a one-color background with an image in a geometric shape with the appealing headline** like the obe below from RenderForm library:

![template library for blog post covers](/blog/blog-post-template-library.png)


### 5. Reflect the content of the blog post

A cover photo is often the first thing a visitor sees when they land on your blog. It should reflect the type of content you are posting so that readers understand what they are about to read. 

**Make sure all clover elements, such as background, image, font and title, match the content of your blog post**. Be consistent, so your readers can easily understand what your blog post is about and what topics it may cover.


## The importance of blog post covers

A blog post cover can make or break your content. It's the first thing readers see when they come across your post and it should be enticing enough for them to click, read, and share.

While there are no general rules for what makes a great blog post cover, there are some pointers to keep in mind. Make sure you incorporate images if possible. Include the title in the image so that viewers know what they're clicking on. Use an image that is visually appealing and relevant to your topic 
the more eye-catching it is the more likely people will click on it. Make sure your images are high quality so that nothing looks pixelated or blurry. And lastly, don't forget to include a catchy headline with an enticement!

Check out RenderForm.io great blog cover templates or create your own with just a few clicks in the editor!



5 Tips for Creating Great Blog Post Covers


The internet is flooding with all kinds of different websites. It can be difficult to get noticed— after all, there could be thousands of similar sites to yours. But don’t worry! There are ways to ensure yours will stand out and get the attention you want. See below for tips to ensure your success!

## Why Should Your Website Stand Out?

It is important to create a website that stands out from the rest. This will help you to promote your business and reach more customers. But how do you make your website unique and different from all the others?

Creating a standout website can involve many different things:

- Using **colors** that match the message
- Creating an engaging and attractive **design**
- Using **graphics and illustrations** that are appealing and informative
- Including **information about yourself**, your business, services, products, or anything else you want people to know

![Webiste image and text component example from renderform.io](/blog/website-image-text-component-example.jpg)

## Tip 1: Create your Website’s Own Unique Identity

In this first tip, we will explore one way to create a website that is unique and stands out from the crowd. Creating a **distinctive identity** is one of the most important steps for any company because it helps establish **credibility** with potential customers.

You want to make sure that when your website is competing in the digital space, it’s not just seen as another site that "happens to exist." You want it to **be recognized for its originality, creativity, and uniqueness.** So how do you do this? The answer is simple: by establishing your own unique identity.

![Website example](/blog/unique-website-example.jpg)

Think of your product, service, or whatever else it is that you’re trying to promote. **What makes it special? How is it helping your customers solve their problems? How is it changing their everyday life?**

Once you have all the answers, it will be easier to create your unique identity and build it around those values. Cherish what makes you different, and your audience will recognize you from thousand other brands.

## Tip 2: Add Bright and Vivid Colors to Boost User Engagement & Arousal Level 

The right **color combination** can change a mood, provide a sense of calm, or increase arousal.
Different colors have different effects on people. For example, blue is an excellent color for creativity while green is good for relaxation.

![Website example](/blog/website-colors-example.jpg)

Bright colors have been shown to stimulate higher brain activity and can help people feel more creative.

You need to **think about what kind of reaction you want to get from your customer** and match your colors accordingly. This small change can make a big difference!

## Tip 3: Create Emotion with Intriguing Imagery on your website

Imagery is one of the most important tools in web design. It can be used to create a certain mood, convey an emotion or describe an object more effectively. Images are also better at grabbing someone's attention instead of using text alone.

![Website layout story](/blog/website-layout.jpg)


It is important to create a website with the right imagery to **intrigue and interest your visitors**. The images should **tell a story** or show the **personality** of the website. Images can do wonders for your website and, most importantly, makes it more memorable with their captivating nature.

There are many times when we visit a site and we remember what we saw rather than what we read. That’s because, with all the information out there, people often have too much to consume, so they only remember the more interesting bits from websites they have been on. Use it to your advantage!

## 👩‍🎨 Get Customized Images for your Website or Blog

Images draw attention to the content of your website or blog, so make sure you have personalized, unique images that will set you apart from your competitors.

Try **renderform.io image editor** that will help you to create simple or more complex images combining your favorite image, texts and more! Check our **[template editor](https://renderform.io/template-editor/)** and start creating your online content with ease! 

![RenderForm image editor](/blog/image-editor.jpg)



Social media is an unstoppable force that has changed the way we communicate and engage with each other. The next years will see lots of changes in the way we use social media platforms to connect with one another, consume information, and collaborate on projects.
But how will it change exactly and what does it mean for your business? Read this article to find out!

## First Trend: New Brand Strategy

So far, one of the most common ways to promote your product was to pay a huge, widely recognized influencer to promote it on their channels. After all, isn’t the best way to get the attention you need?

![Social Media influencer](/blog/social-media-infuencer.jpeg)

Well, turns out this idea might soon become outdated. While popular influencers with lots of followers can attract attention to your product, they won’t give it **authenticity**. To normal users, those people are unreachable. Their problems and needs seem to be different than those of “everyday” people. 

That’s why, in 2022, it’s wise to **collaborate with smaller, more authentic influencers**. They can spend time answering questions and doubts people might have, building **trust and credibility** for your brand. Your audience will feel more in touch with those influencers, in return trusting them more when they say your product is worth their attention— and money.

## Second Trend: New Social Ads

TikTok, Facebook, YouTube, Instagram… Each social media has its audience, culture, and language. This is why the “one size fits all” approach is already risky— and soon it will become useless.

![E-commerce ad](/blog/e-commerce-ad.jpg)

In 2022, social media marketers will have to spend more and more time creating **creative, memorable ads that match each audience**. While a beautiful picture with a short, catchy caption is good for Instagram, this approach won’t work for TikTok, known for its viral trends and funny videos. 

However, it’s worth trying to understand and match each platform’s audience. If your company masters the art of attracting the attention of potential customers to each of them, you will see a great boost in sales!

## Third Trend: Social Commerce on the Rise

The post-pandemic world changed the way we do things. From communication to purchasing, people are changing their habits, and you need to follow them too!

![E-commerce shoes ad](/blog/e-commerce-image.png)

Owners of small or medium businesses should **focus heavily on e-commerce and social media**. In 2022, it’s expected that more and more people will turn from brick-and-mortar stores to **online shopping**. 

If you’re still trying to catch up on this trend, your time is running out! To get the most of this opportunity, you should understand how to match your customers’ expectations— and then exceed them.

## Fourth Trend: Customer Care is the Key

Times, where you forgot about your customer after they bought from you, are long gone. In 2022, you should **pay attention to their needs, both pre-and post-sale**.

![Customer service](/blog/customer-service.jpg)

Problems with the global supply chain, shortages in staff, and economic crisis are things that won’t make your average customer very likely to buy unnecessary stuff. Trying to catch their attention with exceptional customer care is one way to work a solution. 

Prepare for lots of text conversations with your customers— **[64% of them](https://hootsuite.postclickmarketing.com/research/social-trends/customer-care-1894-284JZ.html?_ion_target=embed-1.0) claim they prefer to message a business, rather than call**. But most importantly, pay attention to what they say and how. That’s how you’ll figure out what they need from you!

## Images in Social Media and E-commerce

Creating engaging and compelling content for a blog or website is often a challenging task. What if images for your products could have been created automatically?

![Image editor](/blog/image-editor.jpg)

**RenderForm.io** in an **online image editor** which will help you creating blog post covers, product images and much more! It comes with a**utomation features** that generate images for your website. Personalize your emails to clients that to image editor with easy intgration with Mailchimp and other popular tools.

Where to start? Everything starts from [creating a free account](/register/). Next steps depend on that what you want to do.


4 Social Media Trends for 2022


## 1. Great Product Description
Hire a professional copywriter to write an amazing product description instead of a content writer.
We have seen a huge sales boost as soon we change the description from a generic one to a storyline.
If you have a lot of products, then maybe do it for the top 10 selling products, and you will see a difference.

## 2. Right Keywords
Other than having keywords in the product description, you can name the product with a keyword and have longer
(Low searched keyword) in the meta title. For example, if your product name is "Brown leather boots,"
then the meta title can be "brown leather boots for men".

You can also use [Google Trend](https://trends.google.com/trends/) to find more trendy keywords/phrases.
For example, "color" is a more popular word than "colour". This may seem small change,
but also impactful when adding up.

## 3. Image Tags
This is where your related keywords and LSI keywords of your primary keyword go. You can expect massive traffic
and sales from Google Images.

- Add `alt` attribute to your `img` tags. The `alt` tag helps Google to recognize what is on the image.
- Use proper image names. Example: `blue-newbalance-shoes.jpg` is much better name than `IMG_8463.jpg`.

## 4. Image Sizes

Image optimization is a technique that can help improve the loading speed of a webpage and improve search engine optimization.
If we optimize our images, then we can reduce the amount of time spent resizing them and this will also make our pages load faster, improving overall user experience and making them more attractive to search engines.

You can optimize your product images using our [Image Optimization Tool](/tools/image-optimization-tool/).
Select all of your images and download optimized image versions.

## 5. Product Images
Product in-use images increase your conversion rates. If you regularly have customers (or paid brand ambassadors)
posting photos of your products on social media, you may be able to repurpose that content on your product details page.
Being creative and generating images every day to keep everybody updates is not a easy task! You can use [RenderForm](https://renderform.io)
 in order to generate many product images at once.

![Example Shoe Product Banners](/blog/example-product-social-images.jpg)

## 6. Highlight Points
We all have the urge to buy something online, but it is always a risk because you can't physically hold the item in your hands. However, using free shipping, returns, warranties and guarantees can help build trust between buyer and seller.
Highlighting items that are free shipping, free returns, warranties and guarantees are good for building trust between buyers and sellers.

Highlight points like:
- free shipping,
- free returns,
- warranties,
- and guarantees.

## 7. Schema
Use advanced schema markups for your product page. It definitely increases your CTR, it will help Google and other websites
to promote your page in their search listings.

Check [example New Balance product page](https://www.newbalance.com/pd/fresh-foam-x-860v12/M860V12-36745.html) in our
[Website Metadata Reader Tool](https://renderform.io/tools/website-metadata-preview-tool/?url=https://www.newbalance.com/pd/fresh-foam-x-860v12/M860V12-36745.html)


## 8. Social Proof
Banners like "Watch of the year by GQ" or "Awarded as best leather boot 2019," etc. increases will increase the conversion rates. It's not very hard to get your product reviewed by different bloggers or participate in such awards.

## 9. Product Reviews
Product reviews helps in SEO, trustworthiness and if your schema is done right can also increase your CTR.


## 10. Live Chat Options
Sometimes, the customer just wants to know how good your reply times are by asking very basic questions.

## 11. FAQs
Make a list of all the questions which keep coming on the chat and convert them into faqs.
If you mark up FAQs with [JSON-LD structured data](https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data),
 it makes them eligible to appear in Google's "rich results".


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Tips

Make Your Site Stand Out With Those 3 Tips!

5 Tips for Creating Great Blog Post Covers

Make Your Site Stand Out With Those 3 Tips!

4 Social Media Trends for 2022

11 Actionable Tips to Create Perfect Product Page