Email marketing is a powerful tool for engaging customers and growing your business. Perhaps unsurprisingly, 99% of email users check their inbox every day. By sending out an email newsletter, you can form a personal connection with your customers, increase brand loyalty, encourage repeat business, recapture abandoned shopping carts, and ensure your customers remember and think about your business regularly. Email is one of the best ways to communicate with your customers directly. What are you waiting for? Here are some of our top tips to help you craft an effective email newsletter campaign!
Use Modern Email Tools
Today, business owners have access to several valuable email marketing tools. These tools can help you write and design engaging emails, keep track of your contacts, plan email sequences, and schedule your newsletters in advance. You can even use email tools to segment your email list based on customer shopping behavior or individual interests, creating highly targeted newsletters that resonate with each and every reader.
RenderForm, for example, is great for generating unique email images that are personalized for every customer. You can use this tool with Mailchimp to include the customer’s name or other personal details within personalized images in your emails. Tools like these make it easy to create emails that capture the attention of your customers and compel them to take action!
Avoid Common Email Marketing Mistakes
As you start planning your first email newsletter, be careful to avoid common email mistakes. One of the biggest mistakes you can make in email marketing is to purchase mailing lists. While buying an email list may sound a lot easier and faster than collecting email addresses from website visitors, this can damage your reputation, hurt your email deliverability rates, and violate GDPR laws. Plus, most reputable email marketing services ban the use of purchased email lists.
Another common email mistake is to include more than one call to action (CTA) in a single email. A single strong CTA tells readers exactly what you want them to do next. For example, you might ask your reader to make a purchase, use a promotional code, enter a contest, or register for an event. Multiple CTAs will muddle your message and confuse your readers.
Learn How to Write Engaging Newsletters
Are you struggling to write engaging, attention-grabbing newsletters? Privy.com suggests thinking carefully about the newsletters you read and why you enjoy some over others. Your favorite email newsletters likely offer some form of value, whether it’s entertainment, information, a sense of connection, or unbeatable deals. Try to keep your emails casual by writing as you talk. Pretend you’re writing to a friend rather than a boss at a corporate job, and don’t be afraid to let your personality come out!
Follow Email Best Practices to Boost Your Open Rates
Email open rates describe the percentage of email recipients who actually open an email. An average email open rate of about 21% is considered good. If your emails are seeing much lower open rates, employ a few best practices to get more clicks. Campaign Monitor suggests several tricks to get your customers in the habit of opening and reading your emails:
- Stick to a consistent frequency, such as twice monthly or once a week.
- Send your emails during a time of day when your customers are likely to read them.
- Use a familiar ‘from’ name based on who your customers expect to hear from.
- Send out a welcome email every time someone subscribes to your email list.
Email newsletters can be great for growing your business. Because they’re so inexpensive, sending out a regular newsletter is a risk-free marketing strategy that can offer a very high return on your investment over time. Learn how to design and write engaging emails and get started on your first newsletter today!
Including high-quality, informational images in your newsletter can help you get your point across and compete with your readers’ shrinking attention spans. Use RenderForm to generate personalized email images that will resonate with each customer.
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